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Best AI assistants for sales & marketing

General AI assistants, also called AI chatbots or LLM apps, like ChatGPT, Claude and Perplexity. Sales and marketing teams use them every day for research, writing and analysis. Pick one for the team, use a business plan for customer data, and pair it with specialist tools for the rest of your stack.

  • ChatGPT

    General AI assistant for writing, research and analysis across the sales and marketing workflow

    All stagesAI assistantsWorks with Slack, Google Workspace
    Free planDetails
  • Claude

    AI assistant for careful writing, long documents and multi-step GTM work

    All stagesAI assistantsWorks with HubSpot, Slack, Google Workspace
    Free planDetails
  • Perplexity

    AI answer engine for fast, sourced research on accounts, markets and competitors

    ProspectAI assistants
    Free planDetails

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