Free guide · 26 pages
Build the right AI stack for every stage of your funnel
A free 26-page guide for sales and marketing leaders: which AI tool categories to use from strategy to automation, what to look for, and what to avoid.
- 33 sample stacks for solo, small and scaling teams
- 44 red flags to watch in demos and contracts
- 11 frameworks, templates and repeatable workflows
26 pages · PDF · Free
What’s inside
11 chapters, organised by funnel stage
01
GTM Strategy & Stack Planning
Foundation
02
ICPs & Buyer Personas
Foundation
03
Positioning, Messaging & Pricing
Foundation
04
Attract: Content, SEO, Ads & Social
Attract
05
Prospect: Data, Enrichment & Signals
Prospect
06
Engage: Outbound, Cold Email & LinkedIn
Engage
07
Account-Based Marketing (ABM)
Engage
08
Close: Sales Enablement & Battlecards
Close
09
Grow: Pipeline, Retention & Expansion
Grow
10
GTM Analytics & Attribution
Grow
11
AI Workflows & GTM Automation
Operate
How it works
Practical, not theory
The job and the stack
A framework for each part of the funnel, plus the tool categories to compare.
Sample stacks
What to use at three team sizes, with categories instead of vendor names.
Red flags
Warning signs in demos and contracts, so you spot them before you sign.
Templates & workflows
Scorecards, checklists and a workflow you can repeat every week.
Who it’s for
Built for teams that sell
Founders who sell
Build a lean stack without paying for tools you don’t need.
Sales & marketing leaders
Map tools to each stage of the funnel and cut the overlap.
RevOps
Audit the current stack and plan what to add next.
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