Buffer
buffer.comSocial media publishing, scheduling, and analytics platform
Buffer streamlines multi-channel social posting across LinkedIn, X/Twitter, Instagram, and Threads with intuitive queueing and performance insights.
- Funnel stage
- 1. Attract
- Category
- Social media
- Primary Job (JTBD)
- Social media queue scheduling and post publishing
- GTM Buckets
- Inbound
- Pricing
- Free planFree tier (up to 3 channels); Essentials from $5/channel/mo billed annually ($6/channel/mo monthly)
- Minimum Plan
- Free tier / Essentials ($5/channel/mo annual / $6/channel/mo monthly)
- Setup effort
- Quick to start
- Works with
- Zapier
- Best for
- Founders and lean marketing teams maintaining a consistent social presence
- Overlaps with
- hootsuite
- Verified
- October 2026
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