Apollo vs ZoomInfo
Two B2B contact databases compared side by side.
Side-by-Side Comparison
| Detail | Apollo | ZoomInfo |
|---|---|---|
| Tagline | B2B contact database with native sales engagement and dialer | Enterprise B2B intelligence, company hierarchy, and verified contact database |
| Category | Lead data | Lead data |
| Pricing | Free plan Free tier (10,000 email credits/yr); Basic from $49/seat/mo billed annually ($59/mo monthly); Professional from $79/seat/mo | Custom quote Custom quote (Pricing upon request; contact sales) |
| Setup Effort | Quick to start | Some setup |
| Works with | HubSpot, Salesforce, Zapier | HubSpot, Salesforce, Slack |
| Best for | Early-stage to mid-market sales teams seeking an all-in-one prospecting and sequencing engine | Enterprise revenue organizations requiring deep US org charts and verified executive direct dials |
| Website | Visit Apollo ↗ | Visit ZoomInfo ↗ |
When to choose which
When to choose Apollo
Apollo provides access to 275M+ verified buyer profiles, direct phone numbers, email search, sequence automation, and inbound conversation intelligence.
Best match if: Early-stage to mid-market sales teams seeking an all-in-one prospecting and sequencing engine.
When to choose ZoomInfo
ZoomInfo maintains extensive business contact coverage, organizational org charts, technographic data, and enterprise intent signals.
Best match if: Enterprise revenue organizations requiring deep US org charts and verified executive direct dials.
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