Clay
clay.comWaterfall data enrichment and automated outbound prospecting engine
Clay chains together 50+ data providers to verify emails, find mobile numbers, synthesize company insights via AI, and feed personalized lists into outreach engines.
- Funnel stage
- 2. Prospect
- Category
- Lead data
- Primary Job (JTBD)
- Multi-vendor waterfall enrichment and AI research prompt automation
- GTM Buckets
- OutboundData & Orchestration
- Pricing
- Free planFree tier (100 credits); Starter from $149/mo (2,000 credits/mo); Explorer from $349/mo
- Minimum Plan
- Free tier / Starter ($149/mo)
- Setup effort
- Needs admin or technical help
- Works with
- HubSpot, Salesforce, Slack, Zapier
- Best for
- Growth engineers and modern outbound teams wanting multi-vendor contact coverage without individual API subscriptions
- Overlaps with
- apollo, zoominfo
- Verified
- October 2026
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How Top Revenue Teams Deploy Clay
Data & Orchestration
Multi-Vendor Waterfall Email & Phone Enrichment for CRM Records
Sequence complementary enrichment APIs to discover missing work emails and direct phone numbers while avoiding duplicate database costs.
Data & Orchestration
Closed-Lost Opportunity Revival & Job Change Trigger Alerts
Monitor previously lost opportunities and former product champions for trigger events—such as job changes or company milestones—to re-engage with context.
Lead Capture
High-Intent Website Visitor De-anonymization & Account Routing
Identify corporate accounts visiting pricing and documentation pages to alert sales representatives for timely follow-up.
Outbound
Signal-Based Outbound Prospecting on Hiring & Funding Events
Trigger outbound prospecting sequences based on verified hiring, leadership changes, or funding rounds rather than static buyer lists.
Outbound
Competitor Displacement Outbound Campaigns
Identify accounts using rival software with known price adjustments or feature deprecations, delivering relevant migration workflows.
Agentic Operations
Autonomous B2B Account Research & Pre-Call Intelligence Briefs
Gather public company information, recent announcements, and tech stack details to deliver a concise pre-call summary to sales reps.
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