LinkedIn Sales Navigator
LinkedIn's prospecting tool for finding, tracking and messaging the right buyers
Sales Navigator adds advanced search, lead and account lists, buyer alerts and InMail on top of LinkedIn. Reps use it to find the right people at target accounts and spot when they change jobs, post or engage.
- Funnel stage
- 2. Prospect
- Category
- Lead data
- Primary Job (JTBD)
- Find and track the right buyers on LinkedIn and know when to reach out.
- GTM Buckets
- OutboundSocial Selling
- Pricing
- PaidCore $119.99/mo ($1,079.88/yr); Advanced $159.99/mo ($1,799.88/yr); Advanced Plus custom. Free trial available for eligible users
- Minimum Plan
- Core ($119.99/mo or $1,079.88/yr) for individual sellers; Advanced for teams
- Setup effort
- Quick to start
- Works with
- Salesforce, HubSpot, Microsoft Dynamics 365 and other CRMs (CRM sync on higher plans)
- Best for
- Reps and founders who sell to people active on LinkedIn and want better search and timely alerts.
- Verified
- November 2026
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How Top Revenue Teams Deploy LinkedIn Sales Navigator
Saved searches for your ideal buyers
Save searches by title, company size, industry and region, and get new matches every week without rebuilding your list.
Job-change and post alerts
Follow your target leads and act when they change roles, post about a relevant topic or engage with your company.
Account maps
Map the decision-maker, champion and users at each target account before you reach out, so you don't rely on one contact.
Warm paths in
Use shared connections and recent activity to find a reason and a route to reach out that isn't a cold InMail.
Pair it with an email tool
Find the people in Sales Navigator and their work emails in a data tool like Apollo, then run outreach on both channels.
Step-by-Step Workflows
Workflows that use LinkedIn Sales Navigator
15 min· SDR, Founder, Agency owner
Turn a LinkedIn post into a first message
Use what prospects already said in public to start a real conversation, not a pitch.
Open workflow →
10 min· AE, Founder, Sales manager
Prep a discovery call brief in 10 minutes
Walk into every first call knowing the company, the people and the three questions that matter.
Open workflow →
30 min· Founder, Agency owner
Run founder-led outreach in 30 minutes a day
A daily routine for founders who need pipeline but don't have a sales team yet.
Open workflow →
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