Best free AI tools for sales and marketing
A free plan lets you test a tool on real work. The limits matter more than the price, so read them before you build a process around one.
How we evaluated these tools
Pricing: tools that list a free plan.
Key factors to consider before choosing
- Read the limits of each free plan: contacts, credits, or seats.
- Watch for features locked behind paid tiers that you need.
- Start with one stage of your funnel, not five tools at once.
- Check whether you can export your data if you switch later.
The Shortlist (16 tools)
ClayFree plan
Combine many data sources into one enriched list
Lead dataNeeds admin or technical help setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗ApolloFree plan
Contact database with built-in sequencing
Lead dataQuick to start setupWorks with Google Workspace, HubSpot, SalesforceFree planVisit site ↗AttioFree plan
Next-generation CRM built on real-time data sync
CRMSome setup setupWorks with Google Workspace, Slack, ZapierFree planVisit site ↗BufferFree plan
Post scheduling with an AI writing assistant
Social mediaQuick to start setupWorks with ZapierFree planVisit site ↗CanvaFree plan
Design editor with AI image and layout tools
Ad creativeQuick to start setupWorks with Google Workspace, HubSpot, SlackFree planVisit site ↗Copy.aiFree plan
Workflow automation for go-to-market copy
Content writingSome setup setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗FathomFree plan
Free AI meeting assistant with instant summaries
Meeting notesQuick to start setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗Fireflies.aiFree plan
Automated meeting notes and conversation search
Meeting notesQuick to start setupWorks with Google Workspace, HubSpot, SalesforceFree planVisit site ↗folkFree plan
Lightweight CRM for managing contacts and pipelines
CRMQuick to start setupWorks with Google Workspace, ZapierFree planVisit site ↗HubSpot Sales HubFree plan
Inbound CRM with integrated sales engagement
CRMSome setup setupWorks with Google Workspace, Slack, ZapierFree planVisit site ↗KlaviyoFree plan
Email and SMS marketing with predictive segments
Email and lifecycleSome setup setupWorks with ZapierFree planVisit site ↗LushaFree plan
Contact details in a browser extension
Lead dataQuick to start setupWorks with HubSpot, Salesforce, ZapierFree planVisit site ↗- Free planVisit site ↗
Seamless.AIFree plan
Real-time contact search with verification
Lead dataQuick to start setupWorks with HubSpot, SalesforceFree planVisit site ↗tl;dvFree plan
Meeting recorder for remote sales and product calls
Meeting notesQuick to start setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗WritesonicFree plan
Long-form articles with SEO guidance built in
Content writingQuick to start setupWorks with ZapierFree planVisit site ↗
If off-the-shelf tools don't fit your sales stack, our team at GPTify.co builds bespoke workflow automations and integrations.