Best free AI tools for sales and marketing
A free plan lets you test a tool on real work. The limits matter more than the price, so read them before you build a process around one.
How we evaluated these tools
Pricing: tools that list a free plan.
Key factors to consider before choosing
- Read the limits of each free plan: contacts, credits, or seats.
- Watch for features locked behind paid tiers that you need.
- Start with one stage of your funnel, not five tools at once.
- Check whether you can export your data if you switch later.
The Shortlist (21 tools)
Copy.aiFree plan
GTM workflow automation platform combining prospect research with outreach copy
GTM AI workflowsSome setup setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗CanvaFree plan
Visual communication and collaborative design platform
Design & creativeQuick to start setupWorks with Slack, Google WorkspaceFree planVisit site ↗BufferFree plan
Social media publishing, scheduling, and analytics platform
Social mediaQuick to start setupWorks with ZapierFree planVisit site ↗GammaFree plan
AI-powered presentation, document, and webpage generator
Content writingQuick to start setupWorks with Google WorkspaceFree planVisit site ↗DescriptFree plan
Text-based audio and video editing platform for marketing teams
Video & audioSome setup setupWorks with Slack, ZapierFree planVisit site ↗ClayFree plan
Waterfall data enrichment and automated outbound prospecting engine
Lead dataNeeds admin or technical help setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗ApolloFree plan
B2B contact database with native sales engagement and dialer
Lead dataQuick to start setupWorks with HubSpot, Salesforce, ZapierFree planVisit site ↗LushaFree plan
B2B contact intelligence platform with direct mobile dials and email verification
Lead dataQuick to start setupWorks with HubSpot, Salesforce, ZapierFree planVisit site ↗HunterFree plan
Domain search, email discovery, and verification for outbound outreach
Lead dataQuick to start setupWorks with HubSpot, Salesforce, ZapierFree planVisit site ↗RB2BFree plan
Person-level website visitor identification delivering US LinkedIn profiles to Slack
Intent signalsQuick to start setupWorks with Slack, HubSpot, ZapierFree planVisit site ↗ManychatFree plan
Automated conversational marketing for Instagram DMs, WhatsApp, and Messenger
Chat and conversionSome setup setupWorks with HubSpot, Zapier, Google WorkspaceFree planVisit site ↗FathomFree plan
AI meeting recorder and CRM note-taker for Zoom, Meet, and Teams
Meeting notesQuick to start setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗MeetGeekFree plan
AI meeting assistant that records, summarizes, and automatically shares highlights
Meeting notesQuick to start setupWorks with HubSpot, Slack, Google WorkspaceFree planVisit site ↗Fireflies.aiFree plan
AI voice assistant that transcribes, searches, and analyzes voice conversations
Meeting notesQuick to start setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗CalendlyFree plan
Automated meeting scheduling, intake qualification routing, and calendar coordination
Meeting schedulingQuick to start setupWorks with Google Workspace, HubSpot, SalesforceFree planVisit site ↗HubSpot Sales HubFree plan
All-in-one sales CRM platform with deal management and pipeline tracking
CRMSome setup setupWorks with Salesforce, Slack, ZapierFree planVisit site ↗AttioFree plan
Real-time, data-driven CRM built with custom objects and automated email sync
CRMSome setup setupWorks with Slack, Zapier, Google WorkspaceFree planVisit site ↗MakeFree plan
Visual integration platform with credit-based workflow orchestration
Workflow automationSome setup setupWorks with HubSpot, Salesforce, SlackFree planVisit site ↗KlaviyoFree plan
Intelligent marketing automation for email, SMS, and customer retention
Email and lifecycleSome setup setupWorks with ZapierFree planVisit site ↗BitscaleFree plan
AI data grid and prospecting workbench aggregating 100+ enrichment providers
Lead dataSome setup setupWorks with HubSpot, Salesforce, ZapierFree planVisit site ↗Reclaim.aiFree plan
AI calendar assistant and meeting scheduling engine for revenue teams
Meeting schedulingQuick to start setupWorks with Google Workspace, Slack, ZoomFree planVisit site ↗
Configure a complete, multi-tool AI stack aligned with your CRM, team size, and monthly software budget.
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